Nokia looking towards to take on Samsung
Nokia looking towards to take on Samsung
Nokia looking towards to take on Samsung to take on Samsung to regain lost grounds to rival Samsung.
"There is clearly an opportunity in India to go much broader in terms of volumes. A product like Lumia 520 is about bringing a Windows phone experience to much lower price points. It is about bringing innovation and aspiration from the high-end segment and delivering it at the lower-end. We are very proud of that because when we think as to who we are taking with these announcements - it is people from India and other emerging markets," Nokia's chief executive Stephen Elop said.
By the launch of gallaxy series and with android, as the thousands of android apps are freely available.This made the Nokia market little bit dull. Now Nokia looking towards to take on Samsung to take on Samsung to regain lost grounds to rival Samsung.
Nokia surprised market watchers by unveiling four lower-end phones — the Lumia 720, Lumia 520, Nokia 301 and Nokia 105 — indicating its plan to chase volumes. The change in strategy may also stem from Nokia's struggles to challenge the dominance of Samsung and Apple in the mature markets.
While Samsung has long surpassed Nokia in the smartphones segment in India, the Finnish handset major, which still retains the No. 1 position in terms of volumes, has also been losing ground in feature phone segment - voice and text handsets - to local companies such as Micromax, Karbonn, Lava, Spice among others and Chinese brands. Elop said the Nokia 105, which may be priced at a little over Rs 1,000 and boasts of a battery life of up to one month, and the Nokia 301, estimated to cost around Rs 4,500, will help the company strengthen its position among the budget consumers.
Nokia looking towards to take on Samsung to take on Samsung to regain lost grounds to rival Samsung.
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| Nokia Smart Phone |
"There is clearly an opportunity in India to go much broader in terms of volumes. A product like Lumia 520 is about bringing a Windows phone experience to much lower price points. It is about bringing innovation and aspiration from the high-end segment and delivering it at the lower-end. We are very proud of that because when we think as to who we are taking with these announcements - it is people from India and other emerging markets," Nokia's chief executive Stephen Elop said.
By the launch of gallaxy series and with android, as the thousands of android apps are freely available.This made the Nokia market little bit dull. Now Nokia looking towards to take on Samsung to take on Samsung to regain lost grounds to rival Samsung.
Nokia surprised market watchers by unveiling four lower-end phones — the Lumia 720, Lumia 520, Nokia 301 and Nokia 105 — indicating its plan to chase volumes. The change in strategy may also stem from Nokia's struggles to challenge the dominance of Samsung and Apple in the mature markets.
While Samsung has long surpassed Nokia in the smartphones segment in India, the Finnish handset major, which still retains the No. 1 position in terms of volumes, has also been losing ground in feature phone segment - voice and text handsets - to local companies such as Micromax, Karbonn, Lava, Spice among others and Chinese brands. Elop said the Nokia 105, which may be priced at a little over Rs 1,000 and boasts of a battery life of up to one month, and the Nokia 301, estimated to cost around Rs 4,500, will help the company strengthen its position among the budget consumers.
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